CASE STUDIES

Real-world examples driven by our leadership & technology expertise.

ghd / EXIT PREPARATION

£410m

private equity exit

Peter’s previous leadership roles

An exit plan brought forward.

A £410m exit in 18 months — half the three-year preparation period originally planned.

Decide: Define what “ready to sell” means commercially. Understand today’s value, the business’s full potential and the priorities for a three-year exit plan.
Align: Build country, channel and margin-improvement plans, putting the projects with the greatest value potential in the right order.
Act: Align resources and departments around delivery. Resolve cross-functional obstacles while balancing brand building with commercial pace.

The outcomeRevenue and margin improvement goals delivered, cross-departmental issues resolved and the exit completed ahead of the original timetable.

PD / REGIONAL ACCELERATION

$20m → $50m

Revenue Growth

Peter’s previous leadership roles

A bigger vision. A stronger region.

Revenue grew from $20m to $50m, with profit increasing threefold.

Decide: Expand the ambition beyond sales alone: raise industry standards through better service, greater profitability and stronger career opportunities for stakeholders.
Align: Rebuild education, brand presence, consumer engagement and channel structure. Decide where to invest, what to create, what to cut and what to amplify.
Act: Set a new rhythm of execution, milestones and accountability. Bring teams, distributors, customers and consumers with the plan as it scales.

The outcomeRevenue and profit growth, with stronger distributor partnerships and an operating approach built to sustain progress.

K / COMMERCIAL PILOT

+50% YOY for 2 years

Revenue growth

Peter’s previous leadership roles

A stronger brand, profit from 18% to 26% of revenue.

Revenue grew 50% year on year for two years. Profit increased from 18% to 26% of revenue. Distribution points reduced by 60%, with a dramatic increase in revenue per door.

Decide: Focus on a genuinely luxury position. Make distribution more selective and improve its quality rather than simply adding more outlets.
Align: Bring the team around a 90-day plan: build skills, raise the quality of delivery and concentrate on fewer, sharper commercial moves.
Act: Transform brand presentation and sales productivity. Deliver key milestones ahead of target and schedule, validating the approach in practice.

The outcomeProfit increased from 18% to 26% of revenue. The pilot established a model for global rollout, with stronger revenue per distribution point.

National courier network / UK SME AUTOMATION

Courier operations

Farhan’s technology work

Less manual work. More room to grow.

Farhan built software and automation to take repetitive work off the team across HR, sales, marketing and operations.

Business: A national courier network in the UK.
Work: Software and systems supporting HR, sales, marketing and operations.

The business benefitLess repetitive work, giving the team more time for customers and the work that moves the business forward.

Premier Snag / UK SME AUTOMATION

2×

Revenue in three months

Growth with less operational workload.

At Premier Snag, Farhan’s AI automation helped double revenue in three months while reducing the team’s operational workload.

Business: Premier Snag, a UK new-build home snagging inspection business.
Work: AI automation and systems supporting HR, sales, marketing and operations, built around the way the business works.

The business benefitRevenue doubled in three months, with less operational workload and more time for customers and delivery.

BUSINESSES WE’VE WORKED IN AND WITH THROUGH OUR CAREERS